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Alice Kelly set up @FromScratchBaker in early 2022 after buying a disused horse-box for €600 to make into a pop-up bakery. Turning a renovation project into a successful business, Alice began posting her baking experiences – both the successes and the failures – on TikTok and soon amassed a dedicated fan base, with millions of followers around the world.
In From Scratch: 80 Foolproof Recipes by @fromscratchbaker, from Easy Traybakes to Showstopping Cakes, her hotly anticipated debut cookbook, Alice provides a sweet mix of easy recipes, demystifies patisserie, breaks down advanced concepts to make them accessible, reveals the secrets behind her viral bakes and, above all, makes baking fun for anyone!